Intro to Linkedin:
In recent years, it seems clear that developing a virtual self is just as important as developing a physical self. Beyond the personal overexposure to which many, especially the new generations, are subjected through social networks, it is undeniable that a person’s career is also defined by their digital profiles.Thus, politicians and other positions of public interest have been involved in recent years in numerous controversies over tweets posted years ago or compromising photos. An aspect that, without a doubt, is especially delicate in the work social network par excellence
And there are several factors that make the profile of a person on this platform more vulnerable than on others. To begin with, the fact that it is not a common social network, focused on horizontal communication and where you can post anything you can think of; it sticks strictly to the professional aspect and, as such, it is usually not very positive to use it for political or ideological issues.
In this note we are going to see the social network for professionals and career people LinkedIn to boost your business or career.
It is a great resource to generate more traffic to your website and gain more visibility for yourself and your business, thus gaining authority in your sector.
But sometimes, this social network is not well understood. It is thought of as a place to leave our CV (it is a network widely used by head hunters) or a meeting place for people who work mostly in finance.
Due , we often create an account on LinkedIn and then leave it inactive for months. At least that’s what happened to me.
But LinkedIn has great potential and a characteristic that sets it apart from other social networks: the excellence of its target, the contacts are generally excellent.
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LinkedIn Marketing Strategies
1: Complete your Profile
If you want people to read your profile , contact you and / or visit your website (s), then you have to give them something interesting to read. Take this little job very seriously and think about the keywords that best define you and apply them to your profile.
Many people do searches to locate professionals in certain areas: including the correct keywords in your profile will make it possible for your profile to be the first to “jump” in the list of results, as in any search engine.
Every profile can be improved, it is convenient to review it periodically looking for opportunities to improve it. As we use the tool we are learning how to optimize it.
Another interesting alternative is to include your profile in another language in addition to the current one, as long as you are looking for contacts in that other language, this option will greatly expand the scope of your profile.
Needless to say, you should add a good photo of yourself. As I said before about how to enhance the profile on Facebook , the photo must be very professional and of the right size to have a good image of you.
Just last week I saw a twitter account of a person who called himself a marketing consultant and had a full-length photo in a bathing suit! I really find it difficult to think of anything less professional …
2: Customize the URL and Boost the Visibility of your Site / Blog in Search Engines
In your profile there is space to add 3 links. Instead of showing “My Blog” and “My website”, click on Edit and then on Other and write the name of your site (see image below) or, better yet, a keyword that is representative of the way in which people are looking for your products or services.
3: Promote your Blog Feed
It is possible to import your WordPress blog feed into your profile using this application.
There is also another app called Blog Link that supports TypePad, Movable Type, Vox, WordPress.com, WordPress.org, Blogger, LiveJournal, and many more.
By embedding your blog content into your LinkedIn account, you can share the thoughts and opinions you post with your professional network.
4: Increase your connections
The more contacts you have , the more people will have access to your profile. What you should know is that every time you do something on LinkedIn (update your profile, join a group, recommend someone, respond to an event, etc.) this is shown on the home page of each of your top-level contacts , notably increasing the chances of visits to your profile and / or websites.
Therefore a wise measure is to be proactive : constantly expand your connections. One way to do this that is not annoying is to invite the other members of the groups you frequent to socialize with you.
5: Use Events
the “show more” button, the list of all confirmed attendees and interested parties, with their profiles, is displayed, which adds interest to the person who The first thing you should know is that you don’t need to be the coordinator or creator of an event to add it . You can create an event if you plan to attend one like this, if you send the invitation to your network of contacts, it is likely that it will help you to personally contact some members of the group.
For those who do host events , this LinkedIn feature is invaluable. You can create both face-to-face and online events, including tele-seminars, webinars, courses, etc. The possibilities are endless. And remember that the invited people are highly motivated people with interests similar to yours.
Never forget the viral nature of linkedIn . Every time a person signs up for your event (or shows interest or answers), they appear on the home page of all their direct contacts (which appear with the 1st degree symbol), spreading the event even more.
On the other hand, when a person is interested and presses is collecting information to decide their attendance. .
6: use specific groups to connect with more people
Many people sign up in groups and then don’t participate. Although I have to admit that I also made that mistake, today I continuously monitor the activity of the groups and my participation. If after a reasonable time I verify that he did not participate, then I delete myself and “leave room” for another group.
When you are going to choose a group (of a subject that really interests you) it is important to analyze the potential of the group; more important than the number of members a group has is to see the activity. If the group is inactive, it does not matter that it has many members because nothing really happens.
The key here is to choose a group / s well related to your areas of interest, that show activity and then actively participate by sending notes and commenting on other people’s. Without sustained participation on your part, you will not get any benefit.
Another possibility with great advantages is to start your own group , which also allows you to have the email of the members.
Maintaining a group involves some constant work so it is better to start by actively participating in other groups, also if you actively participate in several groups, when you decide to create yours, you have several spaces where you can promote them.
7: Attract more customers through referrals
One of the unique features of LinkedIn is the ability to refer people. Is there a more powerful promotion than what your colleagues and clients think of you?
To get recommendations, use the old proverb: “Give and you will receive.”
If you sincerely recommend other professionals, it is very likely that they will pay your attention back. I have not started working in this area yet, it is one of my pending tasks for this year.
8. Answer questions
This is really a very powerful way to stand out and get traffic to your website or blog if you have them. The more questions you answer, the more chances you have that people are interested in exploring your profile.
In addition, if you answer other people’s questions in a solid and professional way, it is very likely that they will sometimes rate your answer as “the best” of all those offered.
That is positioning you as an expert in the material which makes people more susceptible to your opinions.
9. Update your status
LinkedIn also has a quick update slot that is a lot like Twitter, where you have 148 characters to work with instead of Twitter’s 140.
This space is very important because it is the first thing that all your connections see when they enter their account. And with a little skill you can include a text that prompts you to follow the link (and therefore to visit your website) to find out more.
You can also use the status box to update your Twitter account at the same time, interesting when you have little time. In the image above you can see the status already updated and the free space to add another update.
10: Create campaigns on LinkedIn
I have not tested this feature yet but since LinkedIn is a professional business network, it is not difficult to imagine that an advertisement there will bring much more specific results than in a generic network such as Google Adwords and even Facebook.
It is possible to write an advertisement, carefully choose a target segment and start implementing the campaign, in a few minutes with a base budget of $ 50.
Conclusion to Linkedin:
The strategies listed in this article will help you make a name for yourself, increase business and career opportunities, dominate your market on LinkedIn, and generate more quality traffic to your website or blog.
The important thing is to try to learn from what other people do and to incorporate what we find interesting. This is a process, not a finished job.
Despite what I said before, I still have the profile without completing strategically, but on a daily basis I have made it my goal to optimize it and try to expand my network of contacts each time I open linkedIn.
FAQ
How to improve your LinkedIn profile?
Therefore, it is essential that what we show not only conforms to standards adapted to LinkedIn, but that we also understand that it is not about copying and pasting a curriculum vitae on our profile. This is usually the main problem for those who use this social network: trying to attract the attention of companies or clients by selling their own achievements and not thinking about the client’s needs.
That guitar course you took with CCC is great, but it may not arouse the slightest interest when a company wants to hire you as a developer; Instead, the first thing to think about is what the other party you intend to interact with is looking for.
Therefore, your LinkedIn profile should not talk about you , but about what your potential employers or clients want; an extract of what you can contribute to obtain what they want. Something that Dale Carnegie was already talking about more than 80 years ago in his book How to Make Friends and Influence People
